Outdoor Digital Signage – Getting Physical

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Considering that the rise of digital signage over the last few years, more and more signage displays are being taken outdoors to take good thing about the larger audience numbers and lack of digital competition.

Outdoor monitors now take up over a tenth of all BRITISH outdoor income and the industry is expected to expand of the coming years; although, putting a screen in a outdoor atmosphere isn’t free of problems.

Criminal behaviour and unforeseen damage is one of the primary causes of dead screen in outdoor digital signage systems. While most installers of outdoor LCD, plasma and LED screens are aware of the need to protect from the weather some fail to recognise the value of protecting screens from physical attacks.

For instance, there has been a spate of targeted vandalism in the Paris Community during the last year resulting in many failed screens. Regardless of whether it’s a broken display screen, graffiti or other types of malicious attacks, once down the outdoor display will be losing income and may cost an additional investment to replace or repair the device.

Prevention with outdoor digital signage is far better than cure. A dead screen may take days or weeks to put right and in that time the probability of getting a return on the initial investment puts a stop to – and any cost for repair or replacements is added to it making the R. O. We. ever more far away.

Protecting an outdoor screen, therefore, is essential to ensure the device doesn’t become a victim of malicious damage and it is not difficult to do, either.

Steel FLATSCREEN enclosures are a simple and cost effective method of providing all-round safety for outdoor digital signs. Generally, an LCD housing will be waterproof allowing any LCD or flat screen to be taken outside on view air but similarly the LCD enclosure will protect the complete device from impacts.

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